ArdRed addresses the clients need to maximize market and business effectiveness of new or refreshed portfolios of technology products and services globally. This includes rigorous analysis of diverse alternative approaches and incisive competitive analysis to arrive at the optimum market positioning and business effectiveness for technology products and services worldwide.
ArdRed recognizes the client need for access to deep experience and foresight during the planning stages to supplement or complement in-house resources. ArdRed can team with existing resources or provide valuable additional skills and services, either not readily available internally or not required on a long term basis. Client engagements can be limited to the initial strategic market planning or be retained for the entire project life-cycle dependent on the client need and resources.
Andrew Nicholl is the founder and principal of ArdRed.
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Andrew has extensive experience in technology industries globally having fulfilled leadership roles in several functional areas from design and development, sales and marketing, engineering and product management and marketing for worldwide product portfolios. Furthermore, Andrew has lived and worked in Europe, the Americas and Asia and has dealt with clients globally throughout his entire career.
Andrew has a BS Honors degree in Applied Physics and an MS degree in Electrical and Electronic Engineering; he is a Member of the Institute of Engineers and Technicians and a Chartered Engineer. He is a patent holder, has taught telecommunications specialist courses at University and has published and delivered presentations at various conferences worldwide.